Au Bon Marché
The first Swiss department store to introduce the concept of self-service while offering quality articles at „likeable“ prices was called ABM (Au Bon Marché). This book is dedicated to the straight-forward and precise design of the iconic ABM advertising catalogs from 1961 and 1965 that were designed by Ernst + Ursula Hiestand.
Self-bound book dummies – created in collaboration with Milena Küpfer and Virgilia Ramella.
Spring 2021 — during my studies at the Zurich University of the Arts
Mentoring by Jonas Vögeli and Lea Michel