VBZ Trabulini

Zurich is undergoing the most complex timetable change in VBZ’s history: new tram numbers, altered routes and the major construction site at the main station are presenting passengers with challenges. To help everyone keep track of the changes, we have teamed up with VBZ to create the „Trabulini“ – five charming monsters who act as friendly guides through all the changes and improvements of the new timetable. They provide information in vehicles and at stops, as well as digitally, directing passengers to the relevant information on the mobile landing page. Using the distinctive visual language of Zurich’s line numbers, the „Trabulini“ become iconic mascots representing our local public transport system.

2025 — during my time at evoq communications AG, Zürich