Obdachlos

The fundraising campaign for „Sozialwerk Pfarrer Sieber“ shows how powerful a direct message can be. By simply crossing out the „los“ from the word „Obdachlos“ (Homeless), the potential donor instantly sees what big of a difference a small contribution will make. The campaign mechanics are straightforward and easily adaptable. Terms such as hopeless, helpless, useless etc. become their positive and motivating opposites. Sieber’s signature campaign color, pink, serves as another vehicle to convey the important message in a striking way while being affordable in CMYK printing. The visual ductus of the felt pen is translated into further graphic elements and ensures a coherent look across all touchpoints.

2024 — during my time at evoq communications AG, Zürich