Time for Hope

The first motif in a three-part poster series marks the launch of an awareness campaign by the „Reformierte Kirche Zürich“, aimed at highlighting the church’s social services. Measuring 8.5 × 15 meters, the megaposter spans the facade of the Wipkinger Gemeindehaus, which will be transformed into the „House of Diaconia“ by 2027. The visual centers on a lost-looking individual, contrasted with the bold message „Zeit für Hoffnung“ (Time for Hope), creating emotional tension and resonance. Hung directly in front of the building’s clock tower, the composition subtly reinforces the campaign’s core theme: time. The two upcoming motifs — „Zeit für Zugehörigkeit“ (Time for Belonging) and „Zeit für Versöhnung“ (Time for Reconciliation) — can be previewed on the campaign’s landing page at darum-kirche.ch.

2025 — during my time at evoq communications AG, Zürich