frischer wind

With twenty-five years of experience in participatory processes, the brand’s new visual identity boldly expresses who they are: confident, human, and deeply engaged. The refresh sets the company apart by highlighting the very hands-on approach of their workshops. The handwritten logo forms a distinctive ligature, ensuring impact across all touchpoints. Its friendly appearance reflects the small team’s personal and approachable way of working. A revitalized color palette brings clarity and recognizability, giving the brand a fresh, modern feel without losing its roots. Custom illustrations by Jonas Raeber capture human interaction with wit and ease, reinforcing the brand’s commitment to connection and collaboration.

2025 — during my time at evoq communications AG, Zürich