City Parking Zürich

The car park „City Parking Zürich“ has around 380’000 visitors a year and is one of the best parking garages in Europe according to the European Parking Association. The typical yellow floor markings in the multi-story car park become the visual anchor for text and images, creating a clear, concise identity that reflects the character of the street and traffic. The result is not just a logo, but a flexible design system that can be used consistently from a small app icon to large signage. At the interface between city and traffic, this design ensures a high level of recognition and provides clear orientation.

2024 — during my time at evoq communications AG, Zürich